Wednesday, May 16, 2012

Intel launches youth-focused iQ webzine, tells its brand story through aggregation

Intel launches youth-focused iQ webzine, tells its brand story through aggregation

It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more for what it's put inside our gadgetry has just unveiled a new digital magazine, iQ, intended for the youthful, über-connected masses. Looking much like Flipboard in design and borrowing a live tile-ish approach, the internally-curated Intel webzine culls content from outside pubs and mixes it in with original and partner-contributed pieces to, as EIC Bryan Rhoads puts it, "tell.

Engadget, Intel launches youth-focused iQ webzine, tells its brand story through aggregation

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