How social media is changing the way car defects and complaints are discovered

Social media can allow direct and faster access to a person, a group or discussion of an issue, and that has led to wide ranging players in the automotive world figuring out how to use it in order to improve performance. Dealers encourage customers to use sites like Google+ and DealerRater.com for reviews, automakers like Hyundai and Chrysler have someone dedicated to watching Twitter for complaints, and federal agencies like the National Highway Traffic Safety Administration survey forums and websites for hints about possible defects.

Autoblog , How social media is changing the way car defects and complaints are discovered, How social media is changing the way car defects and complaints are discovered