Thursday, March 14, 2013

First 2013 Buick Encore TV ad features... dinosaurs

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.

Autoblog , First 2013 Buick Encore TV ad features... dinosaurs, First 2013 Buick Encore TV ad features... dinosaurs

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