Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest. According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models. Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in.
Autoblog , BMW planning Zhi Nuo Chinese sub-brand, may export models, BMW planning Zhi Nuo Chinese sub-brand, may export models
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