On Thursday, ICANN opened up the doors for companies to step up and apply for a domain that replaces the typical .com, .org, .info, .gov or other extension with their actual company name. ICANN expects to see up to 2000 applications within the small three-month window it's currently permitting, and will likely not take additional .yournamehere domain applications for years to come. The first wave of applications will probably come from big-name brand owners who are currently struggling to keep their names out of the .xxx domain. A brand-based domain like .kraft, .burgerking, and .macys would boost brand awareness online for the owners.
2DayBlog.com
See also:
techage, Applications for “.yournamehere†domains open today
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