Psychology researchers at Northwestern University's Kellogg School of Management in Illinois have discovered a funny thing about podium finishers. Often, the happiest person on stage is the one with the bronze medal around his or her neck. Despite having missed first place by two spots, competitors on the lowest rung of the podium tend to find themselves deep in the throes of counterfactual thinking. They aren't focused on how close they were to winning an event; instead, the third-place competitors are thinking about just how close they came to missing the podium entirely.
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