Wednesday, March 28, 2012

BBC News Online adapts mobile site to smartphone demands, doesn't discriminate against specs

BBC News Online adapts mobile site to smartphone demands, doesn't discriminate against specs

Worried what your smartphone says about you. The Beeb isn't. That venerable British broadcasting institution is adopting a "four screens" strategy, with the overarching goal of creating a mobile news site that embraces devices of all specs, sizes and prices. Known as 'responsive design,' the company's back end will reportedly tackle the task of figuring out the specific demands of your phone or tablet and then deliver a touch-screen optimized site suited to your unit's particular profile.

Engadget, BBC News Online adapts mobile site to smartphone demands, doesn't discriminate against specs

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