. AT&T paid dearly for iPhone exclusivity that started in June 2007 and ran for nearly four years. What did it buy? Back in 2Q07, AT&T Wireless generated $10.4 billion in sales, and Verizon Wireless did $10.8 billion. Verizon Wireless edged out AT&T by just 4%. This was a very interesting point in time to inject a revolutionary new smartphone - and the iPhone debuted just two days before the end of 2Q07.
Whichever carrier landed the iPhone was always destined to lose the exclusivity after a couple of years. Sure enough, Verizon's iPhone debuted in 1Q11 and Sprint followed about half a year later.
Boy Genius Report , The surprising impact of the iPhone on AT&T and Verizon's rivalry, The surprising impact of the iPhone on AT&T and Verizon's rivalry
No comments:
Post a Comment