The shadowy crowd behind motorcycle marketing must be a strange bunch. A quick survey of the landscape yields a host of eye-rolling slogans from the "I wanna ride" of Honda to the painfully cliché "Let the good times roll" of Kawasaki. For all of the genuine passion that bike enthusiasts have for their machines, manufacturers tend to rely on trite sayings and played-out advertisements that gloss over the whole purpose of a machine as ludicrous as a motorcycle.
Autoblog, This is how to advertise a motorcycle
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