Nokia is beginning to streamline itself in its bid to become a worthy competitor to Apple and Android, starting with its plan to sell off its luxury phone brand Vertu. Started by Nokia in 1998, Vertu has been repeatedly panned for offering phones with backward specs at expensive prices. What makes Vertu phones cost even more than a Ferrari sports car is its line of exclusive services, such as a “concierge” button that connects owners to a team of personal assistants who are willing to make arrangements and reservations on their behalf.
Gadget.com, Nokia to Sell Vertu Luxury Phone Brand
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