As we reported last week, Opel, General Motors' German subsidiary, announced that it was pulling out of the Australian market after less than a year. The brand sold a meager 1,530 cars from August of 2012 to June of 2013, and simply never really appeared as a legit competitor to its primary target – Volkswagen. Now, Car Advice is wondering what went so wrong. In a lengthy story, the Aussie publication interviews a number of dealers and Opel Australia's PR manager, Michelle Lang, about the shut down, what preceded it and why Opel's efforts were kind of broken from the start.
Autoblog , Dissecting Opel's failure in Australia, Dissecting Opel's failure in Australia
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