Help us, plug-in cars, you're our only hope. In his original deal with Fox for the first Star Wars movie, George Lucas famously kept the licensing rights for himself. That deal – unusual at the time – has resulted in a huge pile of cash for the filmmaker and the ability for his iconic characters to appear on a seriously uncountable pile of merchandise, hawking everything from the 1977 Toyota Celica to today's Volkswagen Passas (to name just two car-related ones). The latest? The space-age Toyota Prius Plug-In.
Like many odd commercial pairings, this one was intended for the Japanese market.
Autoblog, Star Wars Prius commercial uses famous droids to sell Toyota's plug-in
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