If you ever thought your car was as cool as one sold by Hot Wheels, then a parking lot at Shopping Center Norte in São Paulo, Brazil had your name all over it. Mattel's ad agency there, AGE Isobar, placed a giant rendition of Hot Wheels packaging at the front of the lot for one day last month.
Autoblog , Hot Wheels advertises microcars with life-size monuments, Hot Wheels advertises microcars with life-size monuments
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