Longtime Netflix users will recall that as a primarily DVD-by-mail company it had previously offered individual profiles, but company executives cited its low adoption rate as something they wanted to avoid this time around. Much more than any technical issues or allowing for multiplatform support, making sure the process for setting up and using profiles is as simple as possible has kept this feature baking for so long. In its use, that drive for ease of use affects how it works in a number of ways, enabling it is as easy as clicking a large plus sign and typing in each person's name and selecting a persona logo.
Engadget , Netflix individual profile rollout brings up to five unique experiences per account, Netflix individual profile rollout brings up to five unique experiences per account
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