Lexus is doing whatever it can to convince people that its new GS is not like the anesthetized machinery it's been known for in the past. Part one of that plan was a Super Bowl commercial – a first for Lexus. Part two is throwing some sex into the mix. Lexus has earned (or more likely paid for) the right to call itself the Official Automotive Marketing Partner of the Sports Illustrated Swimsuit property.
Autoblog, Lexus maps a curvy Sports Illustrated Swimsuit model with GS sedan
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